Lately, a lot of clients have asked me to install coolers onto their hunting vehicles. And not just any cooler, but specifically they want a Yeti Cooler. And why not? They’re perfect for the outdoors, in the field, in the water, or wherever you’re heading.
Yeti Coolers hit the market in 2006, owned by two brothers who loved the outdoors and hated having to replace their cheap, flimsy coolers after every season ended. They wanted to build a cooler for the serious fisherman, hunter, outdoorsman… anyone who didn’t want to have to deal with a broken handle or lid after a few hours in the woods or on the water.
Yeti Coolers doesn’t just show itself as one option for outdoorsman—they show that they are the best option. On their site, they showcase fishermen, hunters, and BBQ “ambassadors”, who are everything Yeti coolers are: durable, seasoned, and the best at what they do.
Yeti also lets their customers show how strong these coolers really are with their #BuiltForTheWild hashtag on Instagram, Facebook, and Twitter. My favorite video is “Bears vs YETI”. What better to show the strength and durability of their coolers?
Yeti also shows the extreme conditions their coolers can survive with videos that are both dramatic and cool to downright hilarious. They cover all aspects of the outdoors in their Field Notes blog. It’s one of my regular stops on the Web when I’m surfing for cool stories – check it out here.
If you’ve been thinking about getting a Yeti installed in your truck for this season, call me up and let’s get you ready to get outdoors.